Keeping up with the latest trends and strategies is essential for any business or marketer looking to make an impact online. Our team recently revised our social media strategy to align with the metrics and algorithm of each platform in 2023, and in this post, we're sharing some of those findings.
Growing an active presence on social media organically, without relying on paid social media advertising, is something that every brand should consider, but it’s not something that you should step into without making a commitment. Social media is a marriage where you commit to your audience to not only show up consistently but also to provide things that will help them.
Kicking off a new year is always exciting, but when it’s time to sit down and plan marketing efforts for the year, it can be daunting. We get it. That’s why we’ve developed our free EdTech Marketer’s Planner to walk you through a manageable process for mapping out the year. In this post, we lay out a four-step process that you can use to get started.
Teacher Appreciation Week is coming up May 8-12, 2023! What is your brand doing to celebrate? In a year when teachers are feeling particularly undervalued and they have gone above and beyond to teach their students, I urge you to be incredibly thoughtful this week.
How do you begin to plan content that’s valuable to your target audience? In this post, we’ve included the events, dates, conferences, and birthdays you should keep in mind for Q2 (April, May and June) 2023 that are all a part of our free EdTech marketer’s planner. Use these events to have some fun creating valuable, timely content.
LCG’s podcast, All Things Marketing and Education, is officially over one year old! Starting a podcast has been such a journey, and we’ve learned so much along the way. In this blog post, we’re taking some time to look back on some of the most popular episodes of our first year.
These tips will help you increase reach, engagement, and feed the algorithm. There are a variety of image types you can share on social media ranging from branded images with a beautiful background and text, to photography. Keep reading for a breakdown of the different image types and how you can best use them on each social media platform.
How do you begin to plan content that’s valuable to your target audience? In this post, we’ve included the events, dates, conferences, and birthdays you should keep in mind for Q1 (January, February and March) 2023 that are all a part of our free EdTech marketer’s planner. Use these events to have some fun creating valuable, timely content.
The hustle and bustle of back-to-school time has historically been one of the most exciting times in education, but this isn’t just any other year. And it’s important for all companies that work in education to recognize this. How can your brand begin to support teachers where they are without seeming insensitive?
If your brand has marketing campaigns that paint everything as sunshine and rainbows at the beginning of the school year, you’ll likely lose your audience of educators. Here are some myth busters that will help you grow your brand during this time, while remaining sensitive to the climate of teachers.
