Discover how to make the most of Q1 in the K-12 buying cycle with key trends, upcoming holidays, and events to guide your EdTech campaigns. From email outreach to social media, this guide is packed with tips to help you connect with educators and administrators.
Q4 is a busy time in education, filled with events, holidays, and the push toward winter break. Find out how to tailor your EdTech marketing strategies to keep things light and engaging, with practical ideas for October through December.
We break down the survey results of K-12 district and school leaders conducted by the EdWeek Research Center in November and December of 2023, which revealed optimal email send times and the types of emails that get read—and ignored.
This post highlights key education events and conferences in the second quarter of 2024 (April-June) with insights into the K-12 buying cycle and audience-specific content ideas.
Our CEO Elana Leoni was recently asked to provide insight on a recent EdWeek Market Brief survey about how K-12 education leaders use social media. Given the complexity of the K-12 ecosystem and the ever-changing world of social media, we've provided some additional explanations and thoughts to complement this data.
This post highlights key education events and conferences in the first quarter of 2024 (January - March) with insights into the K-12 buying cycle and audience-specific content ideas.
We’ve listed the essential K-12 education holidays, events, and conferences in October, November, and December that EdTech marketers can incorporate throughout the fourth quarter.
The biggest EdTech conference in the nation just happened, and we asked educators and EdTech professionals who we connected with at #ISTELive about their biggest takeaways, best tips to make the most of the conference, and overall EdTech trends and insights as we look towards the future.
The third quarter of the calendar year includes three critical months in education (July, August, and September). In this post, we’ve included the events, dates, conferences, and birthdays that EdTech marketers and brands should keep in mind as they plan campaigns this season. We’ve also included some insights from the three major stakeholders in education: administrators, teachers, and parents.
Kicking off a new year is always exciting, but when it’s time to sit down and plan marketing efforts for the year, it can be daunting. We get it. That’s why we’ve developed our free EdTech Marketer’s Planner to walk you through a manageable process for mapping out the year. In this post, we lay out a four-step process that you can use to get started.
