Getting your team to engage with your company’s Facebook posts can be a challenge. Even when they’re aware of the posts or encouraged to interact, sometimes that engagement just doesn’t happen. Sound familiar?
Keeping up with the latest trends and strategies is essential for any business or marketer looking to make an impact online. Our team recently revised our social media strategy to align with the metrics and algorithm of each platform in 2023, and in this post, we're sharing some of those findings.
Kicking off a new year is always exciting, but when it’s time to sit down and plan marketing efforts for the year, it can be daunting. We get it. That’s why we’ve developed our free EdTech Marketer’s Planner to walk you through a manageable process for mapping out the year. In this post, we lay out a four-step process that you can use to get started.
LCG’s podcast, All Things Marketing and Education, is officially over one year old! Starting a podcast has been such a journey, and we’ve learned so much along the way. In this blog post, we’re taking some time to look back on some of the most popular episodes of our first year.
The hustle and bustle of back-to-school time has historically been one of the most exciting times in education, but this isn’t just any other year. And it’s important for all companies that work in education to recognize this. How can your brand begin to support teachers where they are without seeming insensitive?
We’re incredibly proud of the resources we provided to our audience this year. Beyond providing consistent value, creating content allowed us to think even more deeply about the strategies and tactics we use every day for our clients. This resulted in highly-researched pieces of things we find interesting or are curious about in community building, content marketing, and social media marketing. As the year comes to a close, we’d like to share some of our most popular content of the year. Scroll down to the bottom to uncover our most popular piece of content of 2021.
Before you get excited and start using emojis everywhere, it’s important that you use them in the most accessible and on-brand way. We’ve gathered some of the best tips to help guide your emoji usage in your social media programming.
With so many podcasts to choose from, it can be impossible to sift through this sea of podcasts to find the right ones that will inspire, inform, or just entertain you. We asked our team, clients, and referral partners for the podcasts they just couldn’t stop listening to (and these recommendations actually aren’t directly about education or marketing!). From mindfulness to true crime to comedy, there’s something for anyone.
Does curating content into your social media feeds actually work? Injecting popular and on-brand content into your social feeds that is not created by your brand can significantly increase your reach and engagement. Here are seven powerful reasons why you should include curated resources in your social media programming.
Using the right hashtags on Twitter can dramatically increase the reach and engagement of your tweets. In education, there are thousands of hashtags being used every day on Twitter and they’re changing every day. With so many hashtags, figuring out which hashtags to use and when to use them can be daunting. To help, we created this list of education hashtags with the highest reach.
