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These free guides, infographics, and checklists can help you plan marketing campaigns, optimize your social media profiles, and up your social media game.
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The EdTech Marketer’s 2025 Planner
Gift Guide for Educators
Looking for the perfect gift for educators? Our team has spent decades listening to educators, and we’d like to share some of our wisdom with you. Included in this guide are gift ideas for every budget, non-monetary gift ideas, things to consider when giving gifts, and logistics and planning resources.
Social Media ROI: Key Metrics at Each Stage of the Marketing Funnel
Our first-ever Extended EdTech Marketer’s Planner was created to help you easily create a marketing and content plan that generates leads. It includes proven templates, strategies, editable calendars, and more.
The EdTech Conference Planning Social Media Checklist
Download this FREE Planner to help you create timely and valuable campaign plans and content for educators, parents, and education administrators in 2023.
The Complete List of Social Media Post Types
Are you stuck in a rut and only post a couple of different types of posts to your social media channels? This infographic reveals every single type of post you can create for LinkedIn, Twitter, Facebook, Instagram, TikTok, YouTube, and Pinterest.
How Often Should I Post on Each Social Media Channel?
Wondering how often you should be posting on each social media channel? We created this infographic to show you the minimum, ideal, and maximum posting frequency to aim for on each channel.
Ultimate Social Media Optimization Checklist
Now is always the perfect time to declutter your social channels. Get tips for how to refresh your strategy, organize resources, dive into analytics, update your branding, and more.
The Many Duties of a Social Media Manager
Download this infographic to learn all of the many roles a social media manager plays in strategy, programming, engagement/community building, data analysis, and more.