After nine years working with education and EdTech brands, these marketing strategies still hold up.
9 Truths About Education Marketing That Still Hold Up After 9 Years at LCG
How K–12 and Higher Ed Leaders Can Build a Meaningful Presence on LinkedIn
LinkedIn is one of the few places where education leaders can share real work, elevate others, and learn from peers across systems. This guide breaks down how K–12 and higher ed leaders can use purpose, focused content, and simple routines to build a presence that truly supports their leadership.
10 Conversations With the Voices Shaping Education Leadership Today
This past year reshaped K–12 and higher ed, from tighter budgets to the rise of AI. We’ve curated 10 podcast conversations with top education leaders and experts that cut through the noise and offer timeless insights. Explore lessons on purposeful marketing, navigating the K–12 buying cycle, leading systems-level change, and building for the long game.
Level Up Your Education Brand on LinkedIn: A 3-Step Strategy That Works
A smarter way to use LinkedIn for education brands. Learn how to audit your presence, define your voice, and grow your reach in just three steps.
Why EdTech Companies Should Invest in LinkedIn
LinkedIn is where EdTech teams can build trust, connect with decision-makers, and show up with clarity (without adding more to their plate).
Q2 2025 in EdTech: Buying Cycle Insights, Events, and Marketing Best Practices
Q2 2025 is a pivotal time in the K-12 buying cycle as schools finalize purchasing decisions. Get insights, strategies, and a full list of education holidays and conferences.
Key Social Media Insights from 2025 Reports: Trends & Strategies for EdTech
We analyzed 2025 social media reports to highlight must-know trends and tactics for EdTech marketing success this year.
7 Time-Saving Tips for Creating Social Media Content
Batching the creation of social media posts and creative is the ultimate time-saver for social media managers.
2025 Social Media Trends EdTech Marketers Need to Know
With an informed strategy, you can connect authentically with your audience, build consistent engagement, and drive results.
Q1 2025 in EdTech: Buying Cycle Insights, Events, and Marketing Best Practices
Discover how to make the most of Q1 in the K-12 buying cycle with key trends, upcoming holidays, and events to guide your EdTech campaigns. From email outreach to social media, this guide is packed with tips to help you connect with educators and administrators.