Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education.
Our CEO and host, Elana Leoni, has devoted her career to helping education brands build their brand awareness and engagement. Every episode, she talks with educators, EdTech entrepreneurs, and experts who share tips, strategies, and insights in education, social media, content marketing, and community building. We’re so excited to guide you on your journey to transform your marketing efforts into something that provides consistent value and ultimately improves the lives of your audience.
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Podcast Episodes
Amos Fodchuk discusses how a systems-level approach can transform K-12 education by fostering collaboration among stakeholders, building literacy around emerging technologies like Generative AI, and addressing critical issues such as equity, policy development, and educator wellness.
Hall Davidson discusses building teacher communities, integrating technology, and leveraging AI to revolutionize education in this insightful podcast episode.
Monica Milligan discusses the importance of whole student education, integrating life skills, and how EdTech can support student growth.
Shelby Danks discusses the critical role of professional development and implementation in EdTech success. She explores best practices for product adoption, strategies for effective implementation, and how EdTech companies can better support educators in K-12 education.
Mary Beth Hertz explores the role of generative AI in education. She breaks down the benefits, challenges, and ethical questions surrounding AI in classrooms.
Thor Prichard, President & CEO at Clarity Innovations, discusses the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s point of view.
Lawrence Korchnak get into busting some common EdTech marketing myths, and explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.
Kristina Ishmael reflects on her unique journey within education and EdTech, and opens up about what the one thing that’s helped guide her throughout it all. She also gives feedback on what EdTech vendors should and should not do when partnering with school districts and what EdTech excites her the most.
Ian McCullough delves into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process.
Dr. Robert Dillon discusses the crucial role of redesigning learning spaces in education, emphasizing that it's far more than just updating bulletin boards. He delves into the significant impact of classroom design on student engagement, sense of belonging, and overall well-being.