Social Media for EdTech
With over eight years of proven success in EdTech, we’re more than just an EdTech marketing agency—we’re passionate social media strategists with deep education expertise.
Our focus? Growing your brand’s reach, building genuine relationships, and helping drive revenue.
Do you want to grow your social media presence in a way that doesn't rely on paid advertising?
Do you struggle to get engagement around your posts?
Do you want a proven strategy that can help you achieve your social media goals?
Our 6-Step Process
All of our clients experience our signature six-step process that puts a data-informed strategy in the hands of a veteran team.
1. Discovery/Audit
We conduct a thorough discovery and audit to align your audience, business goals, and social media capabilities for a targeted strategy.
This comprehensive audit reveals the unique opportunities to build brand awareness and engagement on social media. We present our findings, along with tailored strategies, in the Audit & Strategy Presentation to set a strong foundation for your social media success.
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Current Channel Performance: We assess reach, click-through rates, traffic sources, content, engagements, and more to understand what’s worked historically and inform your strategy.
Channel Branding & Optimization: We dive into your brand’s design and identity, identifying ways to incorporate social media best practices for optimized profiles and templates.
Audience Insights: We analyze audience demographics and behaviors to build effective follower and hashtag strategies.
Engagement Analysis: We evaluate response rates, quality of responses, and community interactions to understand your brand’s engagement and moderation efforts.
Content & Post Types: We review content performance to determine how well it aligns with your audience preferences and platform algorithms.
Competitor Analysis: We benchmark against 3-5 industry competitors to establish growth targets and identify opportunities.
2. Strategy
We develop a proven, channel-specific programming and engagement strategy, informed by our audit, to boost your brand awareness and deepen engagement with your target audience.
3. Profile Optimization & Branding
We optimize your social profiles to create a cohesive, mobile-friendly brand presence that boosts visibility, SEO, and engagement. Each profile is updated to ensure it appears in relevant brand and topic searches, giving your audience a clear reason to follow and interact with your content.
Our goal is to provide a streamlined, channel-specific brand experience that encourages your audience to follow, engage, and stay connected.
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Banner Designs: We provide banner options for your selected channels, with a feedback and finalization process to ensure they align with your brand. Instagram highlight icons are also included if applicable.
Image & Video Templates: We design image series (e.g., quote or fact series), carousel templates, and short-form video templates tailored to your chosen channels.
4. Social Media Management
This is where the magic happens. We’re hands-on every day, engaging with your audience and scheduling relevant, impactful posts. And yes, we handle it all—from strategy to post creation. Many of our social media management packages include dedicated graphic design and video editing hours to ensure your brand looks its best across every channel.
5. Reporting and Communication
We believe in transparent, data-driven social media management. Each month, we track key metrics—impressions, engagement rates, follower growth, and more—to understand how your audience engages with your content and how each platform’s algorithm is shifting. You’ll receive a monthly stats update to keep you in the loop.
Every quarter, we conduct a deep dive into your analytics. This detailed report allows us to fine-tune your strategy by adjusting posting cadence, refining topics, optimizing engagement tactics, and evolving post types to ensure our approach aligns with your goals. To keep communication seamless, we also meet with your team monthly and maintain a dedicated Slack or Teams channel for real-time updates and support.
6. Refresh Strategy
Social media success requires constant adaptation—it’s not just a nice-to-have; it’s a must. Algorithms, audience preferences, and the EdTech landscape change daily, so it’s essential that your strategy evolves with them.
By continually refreshing your strategy, we keep your social media aligned with current trends, keeping your brand agile and relevant in the ever-evolving digital landscape.
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Ongoing Revisions: We revise your strategy monthly, making data-driven adjustments to ensure each channel reflects the latest trends and insights.
Quarterly Updates: Every quarter, we make more significant changes, incorporating both qualitative and quantitative data to fine-tune your approach for maximum impact on each platform.
Social Media Management Packages
We craft custom management packages to EdTech and education brands that provide end-to-end support, covering content ideation and creation, copywriting and scheduling posts, and engaging with your audience.
Our team has decades of experience connecting with K-12 and higher education educators and administrators and we quickly adapt to your brand’s tone and voice, bringing an empathetic approach that resonates deeply with your audience.
By choosing an agency to manage your social media, you are choosing an agency provides you a dedicated team that listens, protects your brand, and ensures your message aligns with your values while building authentic connections within the education community.
No matter what you choose you’ll always get:
A dedicated account manager + social media team
A regularly-refreshed channel strateg
Dedicated Slack channel
Monthly metrics + quarterly reports
Looking for a social media agency that truly understands EdTech?
Here’s why we’re different.
Our Unique Expertise: We’re the only agency combining deep education knowledge with proven social media expertise, trusted by both Fortune 100 companies and startups. Our team of seasoned education marketers and former educators speaks the language of your audience and builds authentic engagement that resonates.
Tailored Strategies with Real Results: Together, we’ll set actionable goals for brand awareness, engagement, and lead generation. Then, we’ll collaborate to reach them with targeted, data-informed strategies. Our team continually refines tactics, drawing from the latest platform insights and trends, so your approach is always fresh and relevant.
A Complete, Dedicated Team: When you work with us, you’re getting more than a single mid-level hire—you’re gaining an entire team of specialists. You’ll have a lead strategist, a dedicated account manager, an engagement expert, and implementation specialists working seamlessly to ensure your brand’s success.
Empathy & Audience Connection: We’re passionate about EdTech and understand the values, needs, and challenges of your audience. Our team listens closely, engages meaningfully, and protects your brand with a commitment to empathetic, authentic communication. We’re here to help you grow your reach, foster meaningful relationships, and drive real impact—always with a deep understanding of education at the core.