Social Media Management Packages

Our custom social media management packages are designed for EdTech and education organizations looking to build engagement and drive results.

 

We provide end-to-end support that includes content ideation and creation, copywriting, post scheduling, and audience engagement. With a team that understands the education sector, we ensure we ensure your brand’s voice is consistent and resonates with K-12 and higher education audiences.

Partnering with our trusted EdTech marketing agency means gaining a team that protects your brand, enhances your social media presence, and fosters authentic connections within the education community.

What’s Included in Every Management Package:

  • A dedicated account manager + social media team

  • A regularly-refreshed channel strategy

  • Dedicated Slack channel

  • Monthly metrics + quarterly reports

Tailored Social Media Strategies for EdTech Success

Our approach aligns with your business goals, whether it’s selling to schools and districts or engaging with educators to boost product usage. Each strategy maximizes your reach and impact by leveraging platform-specific solutions.

 

B2B/B2G: Top-Down Approach

Selling to Schools and Districts

For EdTech brands looking to connect with school and district decision-makers, a top-down approach is essential.

Recommended platforms:

  • LinkedIn: Establish thought leadership and direct engagement with administrators.

  • Twitter/X and Threads: Participate in timely industry discussions.

  • YouTube: Showcase product demonstrations and in-depth case studies.

B2C: Bottoms-Up Approach

Engaging Teachers to Drive Product Adoption

High engagement among teachers can increase product usage and improve contract renewals.

Recommended platforms:

  • Instagram: Share visual content and build a strong community.

  • TikTok: Create relatable, short-form educational content.

  • Facebook: Engage with teaching communities and share updates.

  • Pinterest: Promote shareable resources and classroom activities and lesson plans.

  • YouTube: Instructional videos that offer in-depth product insights.

Top-Down and Bottoms-Up Approach

The Best of Both Worlds

For EdTech brands targeting both school districts and teachers, a comprehensive approach is most effective.

Elevate your EdTech brand's social media presence with tailored strategies that drive reach, relationships, and revenue. Reach out today to explore how we can collaborate.

 

Recommended platforms:

  • LinkedIn, Twitter/X & Threads: Reach educational leaders and foster B2B engagement.

  • Instagram, TikTok, and Facebook: Connect with teachers and driving community interaction.

  • YouTube: Versatile content that serves both professional and teacher-focused audiences.

Reach out to us for a free consultation

 

Chat with our CEO, Elana Leoni, to identify your key social media channels and learn about our proven process that’s helped education brands expand their reach, strengthen relationships, and drive revenue.

 

  • We offer management packages based on your specific needs and budget.

    That means we’ll look together and help you prioritize social media channels that align best with your goals.

    We then match that to your budget to determine the best package for you.

    Our management packages typically range from $3,500-$12,500 per month depending on the amount of channels managed, how many posts you want, and the level of custom creative you need. Note: When you start with us, we charge a one-time audit, strategy, and setup fee.

  • It depends (sorry for the lawyerly answer!), but it’s true.

    We typically start by managing 2-3 channels for clients. As their goals and traction grow, we might add more channels—or sometimes even switch things up (looking at you, Twitter/X!). 😊

    But hey, if you just need help with one channel, we’re here for that too!

  • Whoa there, slow down! Organic social media is a marathon, not a sprint. Building awareness and trust with educators and education administrators takes time and consistency.

    In the first six months, we’ll focus on reach (impressions) and engagement goals. As your accounts grow more active, we’ll set our sights on driving referral traffic and generating leads.

    Here’s what our clients typically see after six months:

    • Instagram: +3,958% in impressions, +6,987% in engagement, and +266% in post frequency

    • Facebook: +62% in impressions, +458% in engagement, and +5,035% in post frequency

    • LinkedIn: +34% in impressions, +190% in engagement, and +387% in post frequency

    With a bit of patience, those results will follow! — we promise.

  • We’ll be real with you—no, organic social media isn’t built for immediate leads. Building reach and engagement takes time. But when you prioritize delivering real value instead of chasing quick wins, you’ll eventually hit a tipping point where leads start flowing in naturally.

    If short-term lead generation is your priority, consider investing in PPC for social media and search. Just a heads up: expect to budget at least $5,000 for media spend, plus agency fees of 20-25% for media management.

  • Great question! When you work with us, you’re partnering with real people, not just names on an org chart. We may be a small team, but that means you get direct access to us every step of the way. The team you meet is the team you work with. You’ll have an experienced, dedicated account manager with over 10 years in EdTech, plus our CEO, Elana Leoni, as a thought partner to help you reach your goals.

  • If you’re having to make the case for social media, it likely means your organization doesn’t fully grasp its potential impact.

    Download this infographic to help educate your team and spark conversations around which goals matter most.

    When done right, social media can fundamentally transform your entire business—and we’re not just saying that; we’ve seen it happen!