Do you know which metrics you should be paying attention to on LinkedIn or even what types of data are available there? This post will not only walk you through what’s available to track, but more importantly, it’ll show you data you should be prioritizing and insights you can derive from those data.
LinkedIn is officially the oldest social media platform on the block (18 years old in 2021!) and throughout these years, it’s actually become one of my favorite social media platforms. It’s also become an essential part of our marketing strategy at LCG, and we’re just one of the 30,000 companies that actively use LinkedIn (over 50 million companies have profiles on LinkedIn).
