Infographic

Are you tired of justifying the time and resources you spend on organic social media? We get it. Social media managers often face the challenge of proving the ROI of their organic efforts. Our latest infographic, Social Media ROI: Key Metrics at Each Stage of the Marketing Funnel, is designed to help you make a strong case for maintaining or even increasing your investment in organic social media.

While organic social alone won’t achieve all your sales and marketing goals, it plays a critical role within a broader go-to-market (GTM) strategy. This infographic will help you identify the key metrics that highlight the value of organic social at each stage of the funnel, from awareness to advocacy.

Discover the Benefits of Organic Social Media

Organic social media can deliver significant returns—without the need for paid ads, which can be expensive and not a long-term sustainable marketing strategy. But how do you make sure you're leveraging it effectively? By understanding key metrics at each stage of the marketing funnel, you can ensure your efforts are aligned with your goals.

Organic social media brings numerous benefits to the table, including:

• Awareness: Increase brand recognition and expand your audience.

• Consideration: Participate in meaningful conversations and drive quality referral traffic.

• Conversion: Boost event sign-ups, email list growth, and customer engagement.

• Loyalty: Build lasting relationships with your audience and create brand loyalty.

• Advocacy: Turn power users and ambassadors into advocates who drive traffic and conversions.

Each of these stages plays a crucial role in a balanced marketing strategy, ensuring that social media not only contributes to your overall growth but also works in harmony with other channels.

If done well, having a healthy and active organic social media presence can fundamentally transform your organization. This infographic maps many outcomes and metrics you can track alongside key stages in the EdTech marketer’s funnel, but it doesn’t include every single metric. What’s most important to you?

To succeed, make sure your social media efforts align with what your audience cares about, what the social media algorithms favor, and ultimately what your business objectives are. It’s this intersection—the magic in the middle—that drives real results.