Educators deserve appreciation year-round and not just during Teacher Appreciation Week in May or during the holidays in November/December. Although there is never a bad time to appreciate educators, there are so many opportunities to integrate appreciation into a brand’s everyday interactions with educators. This post provides some easy ways to thank educators year-round by highlighting relevant holidays and even including some creative marketing ideas. But before we get started, if you’re looking for educator gifts, make sure to check out our newly updated Educator Gift Guide (free download).

There is always an opportunity to weave in appreciation within any event you choose to market. For example, if you have a math product, you may decide to send pizza to all of your ambassadors to thank them for continuing to spread the word about your product on Pi day (March 14th of course!). 🍕

Although you can identify many more dates by going through EdTech Marketer’s Planner, which highlights many of the key events that may be relevant in an educator’s life, we’ve outlined key events that edtech brands can use to appreciate educators. Bonus: We’ve also included some fun ideas for each event!

Jan 1: New Year
- Celebrate the new year by celebrating educators in a new, exciting way. Better yet, make a resolution to do whatever you can as a brand to consistently support and appreciate educators.
Feb 14: Valentine’s Day
- Show your love for educators in a way that makes sense for your brand.
Feb 17: Random Acts of Kindness Day

Do something kind for the educators in your life and yes..make it random.

Feb 21: International World Languages Day
- Spell out in all of the language you can the things you love about educators
March 1: World Compliment Day
- Gather your best compliments for the educators in your life.
March 8: International Women’s Day
- Show your appreciation for the incredible women that are also teachers
March 20: International Day of Happiness
- Make some educators happy by recognizing and/or appreciating them with gifts or actions.
April 5-9: Assistant Principals Week + May 1: National School Principal Day
- Go out of your way to appreciate principals and assistant principals with gifts and/or just some heartfelt thanks.
April 28: National Superhero Day
- Highlight the superheroes educators can be in a lighthearted way but be sensitive to not perpetuate the myth that all educators need to be superheroes to succeed.
April 29: International Dance Day
- Bust a move in honor of your educators or better yet, get them and their students to join in!
May 2: Laughter Day (or try International Joke Day on July 1 or Tell a Joke Day 8/16)
- Simply appreciate all of the educators who constantly inject laughter into learning or get your CEO to try their greatest standup routine out. You can even highlight your favorite teacher jokes!
May 9: Mother's Day, June 20: Fathers Day, and July 25: Parents’ Day
- Honor the educators that are parents by thoughtfully acknowledging all of the roles they play every day.
July 30: International Day of Friendship
- If you’re building community, you are also lucky to have many educators as friends. Celebrate your friendship.
September 21: World Gratitude Day
- Express your sincere gratitude for the teachers in your life. You can do this in so many ways!
October 1: World Smile Day (Share a Smile Day is March 1)
- Create some educator smiles by sending gifts, thanks, or just doing something funny.
October 5: World Teachers’ Day
- Celebrate teachers on their special day.
October 31: Halloween
- Trick or treat but potentially think of just providing treats for educators!
November 13: World Kindness Day
- Show kindness by celebrating and appreciating teachers with a kind gesture of your choosing.
November 25: Thanksgiving
- Give thanks to teachers for all that they do

Food-related days are what we call the easy jump shot. Celebrate the educators in your life with the specific food the days celebrate. Bonus if you include their students!

Jan 15: Bagel Day
Jan 19: Popcorn Day
Jan 31: Hot Chocolate Day
Feb 9: Pizza Day
April 2: Peanut Butter and Jelly Day
April 21: Tea Day
March 14: “Pi” Day
May 15: Chocolate Chip Day
May 21: Pizza Party Day
June 4: Donut Day
July 7: World Chocolate Day
July 18: Ice Cream Day
Aug 4: Chocolate Chip Cookie Day
Sep 29: Coffee Day
Nov 4: Candy Day
Nov 26: Cake Day
Dec 4: Cookie Day
Dec 15: Cupcake Day
Dec 26: Candy Cane Day
Dec 30: Bacon Day

And don’t forget topic-specific days that are most directly related to your brand and the specific educators in your audience or community.

Math/Physics/Science/STEM:
- Jan 25: Introduce a Girl to Engineering Day
- Jan 21-27: National Engineers Week
- Feb 7: National Periodic Table Day
- Feb 11: Inventor’s Day
- Feb 11: International Day of Women and Girls in Science
- Feb 12: Darwin Day
- March 14: Pi Day (International Day of Mathematics)
- Oct 13: Ada Lovelace Day
- Nov 8: STEM day
- Dec 7-13: Computer Science Education Week
- Dec 22: Mathematics Day
English:
- January 4: World Braille Day
- January 23: Handwriting Day
- March 4: Grammar Day
- March 30: Pencil Day
- Sept 8: International Literacy Day
- Sept 24: National Punctuation Day
- Oct 16: Dictionary Day
- Oct 20: National Day on Writing
Grade-Level Specific Days:
- Jan 10: Fourth Graders Day
- Feb 15: Seventh Graders Day
- March 11: Preschooler’s Day
- March 21: National Teenager Day
- April 21: Kindergarten Day
Types of Educators:
- Feb 1-5: National School Counselor Week
- April 5-9: National Assistant Principal Week
- April 16: National Librarian Day
- April 25: Admin Professionals Day
- May 1: School Principals Day
- May 12: National School Nurse Day
- October 2: National Custodian Day
- October 6: National Coaches Day