I’m so excited to launch our first free download for 2020, our Ultimate Social Media Optimization Checklist. One of the things we talk about all of the time here at Leoni Consulting Group (LCG) is how brands should provide value to their audience in a consistent, relevant, and timely way. This helps brands who instinctively want to talk about the service or products they provide and orient them towards value creation. Creating value in a consistent way builds trust, which then builds an engaged community that eventually will recommend your product/service to others.
We’re excited to lead by example and this free download marks one of many that we will be providing throughout the year to help education brands connect and engage with their audience in an authentic way. Expect free resources around social media strategy and tactics (Twitter, Pinterest, Instagram, LinkedIn, Facebook… the list goes on!), online community building, content marketing, and much, much more!
This download was specifically crafted and launched right now because we know that connection and reaching your audience is more important than ever. Even before the COVID-19 pandemic, research revealed how incredibly lonely our population is. Forty-six percent of Americans have indicated that they feel alone, with Gen Z identifying as the loneliest generation. There’s no doubt that there is an incredible need for meaning-oriented community and relationship-driven marketing based on value creation.
Within the checklist, you’ll find strategic and tactical ways to refresh your social media strategy, update your security, complete your accounts, choose your community, dive into your analytics, and organize your resources.
We hope that you use this checklist to guide your journey to becoming a community-centered brand -- a brand that listens to your audience above all else and provides value to them that not only meets their needs, but aligns strategically with your specific business objectives.
Enjoy,
Elana
P.S. Throughout the next couple of months, we’ll be providing even more detail on each section of the checklist with separate blog posts and videos. Please feel free to reach out to us with any questions as you use the checklist!