The time flew by while recording this podcast, but I do remember chatting about some potential educator career paths outside of the classroom, how to communicate effectively on social media, and I also talked a little about our free download: EdTech Marketer’s 2021 Planner. Here are some of the highlights of the conversation. Enjoy!
In challenging times like these, you can either retreat (like I did) and avoid life as much as possible, or you can begin to look at the world with a fresh perspective and infuse gratitude into your life.
We’re not saying your social media banners should be that annoying jazz-hands type of pop, but they should be unique to your brand and ideally turn a head or two to help you stand out from the crowd. You should make your banners captivating, exciting, and tell a story -- all in a simple, mobile-friendly way.
I’ve outlined some best practices that can give you helpful ranges for social media post frequency. Something to keep in mind: Since we are marketers that work with education brands, these recommendations are specifically for education brands that talk with educators, administrators, and parents.
There’s so much information out there, it can be hard to know where to focus and how to identify high-quality resources. We’d like to make it easy for you. Every day, we sift through marketing, community, and education resources to find the best of the best.
During the audits we conduct for clients, we’ve found that many brands aren’t even aware of all of the different ways you can engage with your audience on each social media channel. As a result, many program only one or two types of posts and miss the opportunity to offer variety and, more importantly, the chance to reach a more diverse audience.
I say this time and time again: a social media strategy is not a strategy at all if it hasn’t been refreshed within the past three months (or when your brand or a social media platform has made a major strategic shift). Think about how fast things change on social media. So, to get the most return on your social media investment, make sure that you’re not continuing to follow an outdated strategy that doesn't meet your brand or audience needs.
As I continued to get requests for this short-term sales need, I reached out to current and former clients and collaborated with other agencies serving education brands and decided to come up with a more DIY-type of package that combines these four major marketing channels to achieve sales.
This might seem like an obvious or even unimportant task, but the more information you include in your profile, the higher your reach will be. This activity is as simple as it is important.
I’m excited to share that we recently sent out our very first newsletter, packed full of marketing and education resources to help you build awareness, engagement, and revenue. If you missed it, I’ve included a summary of the can’t-miss content below.
