We get it. There is just way too much on the Internet right now. And if you’re like us, you find yourself constantly sifting through piles of resources just to find one worthwhile to read. Don’t worry -- we’ve done the work for you! Here are the BEST marketing and education resources that we’ve come across in February. This month, we dove into the wonderful world of email marketing, so you’ll see a couple of great email marketing resources. We’ve also been thinking a lot about impact and who you decide to target and engage with on social media. The nano influencers and micro-marketing articles helped guide our instincts to dive deeper rather than go broader in our reach.
Within the world of education, we love evidence-based practices and Edutopia tips for online teaching knocked it out of the park for us. We also are really interested in how educators are beginning to use Clubhouse, and administrators -- don’t miss the free guide all about how to boost enrollment for the upcoming school year.
Whether you’re running an education brand or are an educator, we hope you find this list as helpful as we did.
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Marketing
1. 50+ Top Email Stats to Help You Improve Your Email Marketing (Lilach Bullock)
From email usage statistics to benchmarks for open rates, this article presents lots of great information that will help you plan your email marketing strategy.
2. Nano Influencers: Who Are They and How to Work With Them (Social Media Today)
Influencer marketing doesn’t always have to focus on big names. Instead, working with nano influencers can help you reach people through genuine, trustworthy relationships.
3. How MicroMarketing Can Take Your Strategy to the Next Level (Hubspot)
Just like using nano influencers, micromarketing helps you focus on small efforts that make a big impact. By targeting very specific audiences, you can develop personalized and effective marketing messages.
4. Photos with Links or Formatted Link Posts on Facebook? (Agorapulse)
Which is better: link posts or photos with a link in the caption? Agorapulse puts the Facebook algorithm to the test.
5. What I Learned in Three Years Writing a Newsletter (Ann Handley)
Ann Handley is a newsletter master! Learn some of her takeaways (dare I say secrets?) in this great post.
Education
1. 7 High-Impact, Evidence-Based Tips for Online Teaching (Edutopia)
Teaching online can feel like a whole different ball game. But many of the same strategies we know work in the brick and mortar classroom can be adjusted for use online. Learn what research says about scaffolding, annotating, and assessing in the remote classroom.
2. How Educators are Using the Exclusive Social Media App Clubhouse (EdSurge)
Interactive PD, anyone? Find out how educators are using Clubhouse to connect and learn together.
3. Your Free Guide to Boosting Student Enrollment (Forthright Advising)
The COVID-19 student enrollment crisis is real, but it doesn’t have to be crippling. Use Forthright Advising’s 7-step process to boost your enrollment.
4. 5 Things Students Should Do to Stay Safe and Secure Online (ISTE)
With students spending more and more time online, it’s important to teach digital literacy skills early. Help students stay safe online by empowering them to know how to check privacy settings, conduct data mines on themselves, and learn about digital maintenance.
5. It’s Time to Give Classroom Jobs Another Try (Cult of Pedagogy)
Take classroom jobs to the next level by adding roles like podcaster, DJ, and KonMari organizational specialist to your jobs list. Don’t forget to assign someone to be the class’ motivational speaker!