Day after day, we set off to find the best marketing and education resources. We read it all so we can bring you only the very best. Here are our favorite marketing and education resources that we’ve come across lately.
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1. Content Marketing in 2021: The Definitive Guide (Backlinko)
Focusing on content marketing this year? Make sure to check out this comprehensive, seven-chapter-long guide! We LOVE all the visuals, covering everything from email templates to content workflows.
2. How To Prioritize Features That Get Customers To Buy: Understanding What Influences Willingness To Pay (Forbes)
In this article, Rebecca Sadwick explains how customers will buy if their perceived value (PV) is greater than the price plus the friction of transacting. Or, as she boils down to a simple formula: PV > $ + Friction.
3. How to Start a Brand Ambassador Program (Referral Rock)
Starting a brand ambassador program can seem overwhelming, but it doesn’t have to be. Follow these five steps to get started.
4. 9 Fixes for Frustrating Content Workflow Problems (CMI)
Ever gone to look for a file and not be able to find it (who hasn’t?!)? This article outlines nine ways to make your content-related life easier. Yes, please!
5. Active Members vs. Search Traffic (Feverbee)
When Feverbee did a study about active community members, they found an interesting conclusion: The more people who search for a brand, the more active members the brand’s community tends to have.
Education
1. 10 Days of Mental Health for Educators (ASCD)
Educators need self-care and encouragement now more than ever. This 10-day challenge for teachers and school leaders contains lots of great ideas and can be done at any time.
2. Diversifying Your Classroom Book Collections? Avoid these 7 Pitfalls (Mind/Shift)
A diverse book collection is a must-have, but sometimes compiling a truly representative and inclusive collection of books can be easier said than done. Learn what not to do by learning seven pitfalls.
3. 6 EdTech Tools to Try in 2021 (Cult of Pedagogy)
There are so many helpful ed tech tools out there, but this list helps you sift through and find the best ones. Don’t feel like you need to try them all— pick one to start with and go from there.
4. Has the Pandemic Ushered in New Norms in Education? (Edutopia)
Less testing and more student choice? 👏🏾 Here’s hoping some of these new-norms stick around.
5. Want Students to Be More Creative? Try Adding More Play. (John Spencer)
We can all benefit from more play! Educator, John Spencer lays out all of the benefits of play. Bonus: There is a podcast to listen to AND some awesome sketch notes.