Q2 2025 is a pivotal time in the K-12 buying cycle as schools finalize purchasing decisions. Get insights, strategies, and a full list of education holidays and conferences.
We analyzed 2025 social media reports to highlight must-know trends and tactics for EdTech marketing success this year.
Batching the creation of social media posts and creative is the ultimate time-saver for social media managers.
With an informed strategy, you can connect authentically with your audience, build consistent engagement, and drive results.
Discover how to make the most of Q1 in the K-12 buying cycle with key trends, upcoming holidays, and events to guide your EdTech campaigns. From email outreach to social media, this guide is packed with tips to help you connect with educators and administrators.
Getting your team to engage with your company’s Facebook posts can be a challenge. Even when they’re aware of the posts or encouraged to interact, sometimes that engagement just doesn’t happen. Sound familiar?
Q4 is a busy time in education, filled with events, holidays, and the push toward winter break. Find out how to tailor your EdTech marketing strategies to keep things light and engaging, with practical ideas for October through December.
We break down the survey results of K-12 district and school leaders conducted by the EdWeek Research Center in November and December of 2023, which revealed optimal email send times and the types of emails that get read—and ignored.
This post highlights key education events and conferences in the second quarter of 2024 (April-June) with insights into the K-12 buying cycle and audience-specific content ideas.
Our CEO Elana Leoni was recently asked to provide insight on a recent EdWeek Market Brief survey about how K-12 education leaders use social media. Given the complexity of the K-12 ecosystem and the ever-changing world of social media, we've provided some additional explanations and thoughts to complement this data.