This is the transcript for episode 37 of All Things Marketing and Education, where Haris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.
Transcript: Trust and Security in EdTech
This is the transcript for episode 36 where Emily McDonnell, VP of Trust and Safety at Remind discusses the Safety by Design principle, how to navigate and understand a privacy policy, the future of trust and security in EdTech, and why communication around these issues is so critical for everyone.
Transcript: Content Marketing for EdTech Companies
Transcript: Business-to-Education (B2E) Marketing Best Practices
This is the transcript for episode 27 where Charlene Blohm, CEO of Charlene Blohm & Associates (CBA), provides best practices for branding, PR, content marketing, earned and paid media, and much more.
Transcript: Retaining Teachers and Designing Valuable EdTech Products
This is the transcript for episode 30 where Adina Sullivan-Marlow sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pathways in education that few know about, and how districts and administrators could better serve the diverse workforce that our students need.
Transcript: Critical Skills for a Critical Time
This is the transcript for episode 32, where Laura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.
Transcript: EdTech Conferences Beyond the Booth
This is the transcript for episode 27 where Joyce Whitby, a veteran industry marketing consultant, sits down with Elana Leoni, CEO of Leoni Consulting Group, to talk about ground zero for market-to-community interface: education conventions.
Transcript: EdTech, Cybersecurity, and All Things Data
This is the transcript for episode 30 of All Things Marketing and Education, where Susan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning.
Transcript: STEM Education in a Post-Pandemic World
Transcript: A Back-to-School Pep Talk
Transcript: Where EdTech meets Pedagogy
Transcript: Artificial Intelligence in Post-COVID Education
Transcript: The Ins and Outs of Go-To-Market Strategy
Transcript: The Greater Benefits of an Efficient Communication Model within a School Community
Transcript: Growing Meaningful Communities in EdTech
Transcript: Teaching Math, Teaching Equity
This is the transcript for episode 22 of All Things Marketing and Education, where Jose Vilson discusses mathematics as a key to social justice, the stories that people need to tell, hear, and read, and what's possible in education when everyone's humanity counts.
Transcript: How to Make the Most of EdTech Conferences
This is the transcript for episode 18 of All Things Marketing and Education, where Shana Bull and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.
Transcript: 2022 Social Media Marketing Tools and Trends
This is the transcript for episode 18 of All Things Marketing and Education, where Shana Bull and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.
Transcript: Why EdTech Brands Need to Be Audience-Obsessed
This is the transcript of Elana's conversation with Jacob Hanson, CEO and Storyteller at PRP Group, who discusses EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.
Transcript: Digital Equity in K12 Education
This is the transcript of Elana's conversation with Dr. Beth Holland, a Partner at The Learning Accelerator (TLA). The two talk about the nuances and challenges of achieving digital equity, explain why the most successful EdTech products are often the simplest ones, reframe “learning loss” as “unfinished learning,” and so much more.