Welcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and impact. We touch on practical strategies for brands to measure their impact effectively while ensuring it's a manageable process. We also explore why understanding and engaging with these studies is vital from an educator’s perspective.
If you've ever wondered about the metrics and data behind student outcomes, especially with the influence of ESSER funds, this episode is a must-listen. Join us as we navigate through the intricacies of evidence in K-12 education and learn from Shelby's insights.
Here's the transcript of Shelby’s podcast episode.
Resources Mentioned in this Episode:
Measuring Social Change: Performance and Accountability in a Complex World: a book Shelby references about performance measurement
Evaluating “Success Stories”: Good, Better, Best: a blog post Shelby wrote about analyzing EdTech “success stories”
Co-Designing the Future of Education: A Conversation with Katie Boody Adorno: a related podcast episode
Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac: a related podcast episode
Data, Evaluation, and Impact in EdTech: A Conversation with Jason Torres Altman: a related podcast episode
Get in touch with Shelby: LinkedIn
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Shelby Danks, Ph.D., Guest
Shelby Danks, Ph.D. is the Founder and Principal Advisor at ARKEN RESEARCH. She served as an impact executive and principal investigator for two curriculum companies and as a principal research consultant. She has a PhD in Learning Technologies with an emphasis in Measurement and Statistics.
Dr. Danks has 10+ years experience on the Board of Examiners for the National Baldrige Excellence Program, Panel of Judges/Examiner for the Quality Texas Foundation, Board of Examiners for the Missouri Quality Award, Peer Reviewer for the Higher Learning Commission, and as an accreditation reviewer for AdvancED.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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