In this week’s episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact. This episode is not just a tech conversation; it's a marketing goldmine. Don't miss this episode filled with passion, inspiration, and a wealth of experience within the EdTech industry.
Resources Mentioned in this Episode:
Becoming Active Citizens: the book Shawn co-wrote about the topics discussed in this episode
Formative: a tool Shawn likes to use for quizzes and data management
zSpace: a tool Shawn discusses; VR technology with no heads
Kialo: a civics tool that Shawn likes to use for debate and critical thinking
GoWhereYouGrow: Shawn’s blog chronicling his adventures in education
Digital Equity in K12 Education: A Conversation With Beth Holland: a related podcast episode
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Shawn McCusker, Guest
Shawn McCusker is an author and Senior Director of Professional Learning at EdTechTeacher he has 25 years of experience as a teacher and leader in public, private and alternative schools. Shawn is the author of Becoming Active Citizens, winner of the 2022 Foreword INDIES Gold Award for Education. His column “The Tech Savvy Classroom” appeared in Digital Learning magazine. As a teacher and expert in technology integration his lessons and student products have been featured in the Journal, Educational Leadership and the Huffington Post. In 2006, he was recognized as a finalist for the Golden Apple Award for Excellence in Teaching. In 2016 he was named a Top Trailblazing Educator on Twitter by eSchoolNews. He has been a keynote and featured speaker at conferences across the US.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
Rate, Like, and Subscribe
Let us know what you thought about this episode by rating and reviewing our podcast. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast to be notified when we have more content to share with you.