How to Choose Impactful EdTech Tools: A Conversation with Shawn McCusker

our guest, Shawn McCusker, Sr Director of Professional Learning at EdTechTeacher

In this week’s episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact. This episode is not just a tech conversation; it's a marketing goldmine. Don't miss this episode filled with passion, inspiration, and a wealth of experience within the EdTech industry.

Here's the full transcript of Shawn’s podcast episode.

Quote from Shawn: The best educational tools help students find their own voice and their own identity most effectively. If it's a tool for teachers, it should help that teacher to find out the truth of that student, where they are and where they nee

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Elana Leoni, Host

Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.

Shawn McCusker headshot

Shawn McCusker, Guest
Shawn McCusker is an author and Senior Director of Professional Learning at EdTechTeacher he has 25 years of experience as a teacher and leader in public, private and alternative schools. Shawn is the author of Becoming Active Citizens, winner of the 2022 Foreword INDIES Gold Award for Education. His column “The Tech Savvy Classroom” appeared in Digital Learning magazine. As a teacher and expert in technology integration his lessons and student products have been featured in the Journal, Educational Leadership and the Huffington Post. In 2006, he was recognized as a finalist for the Golden Apple Award for Excellence in Teaching. In 2016 he was named a Top Trailblazing Educator on Twitter by eSchoolNews. He has been a keynote and featured speaker at conferences across the US. 


About All Things Marketing and Education

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.


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