This week, we sit down with Lisa Schmucki, founder and CEO of edWeb.net, an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa discusses professional learning, teacher voice and choice, and EdTech's role in helping educators grow.

Sam Seidel, an internationally known educator, speaker, and author, and the K12 Lab Director of Strategy + Research at Stanford's d.school, sits down to talk about creativity, hip-hop culture, strength through vulnerability, and the joyful feedback loop of self care and inspired results.

Haris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.

Emily McDonnell, VP of Trust and Safety at Remind, sits down to talk about the Safety by Design principle, just what the heck that privacy page on the website actually means, the future of trust and security, and why communication around these issues is so critical for everyone.

A highly regarded writer and EdTech industry marketing communications specialist, Annie Teich sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices.

Charlene Blohm, CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more.

Adina Sullivan-Marlow sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pathways in education that few know about, and how districts and administrators could better serve the diverse workforce that our students need.

Laura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.

Joyce Whitby, a veteran industry marketing consultant, sits down to talk about ground zero for market-to-community interface: education conventions, specifically speaking to making sales at conventions and

Susan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning. Here are a few of our favorite moments from this conversation.

As the founder of Catapult X, a STEM education industry market and product development company, Daylene Long shares her thoughts on current STEM trends, student confidence, equity in teaching, and the future of STEM education. Below are some of the highlights of this chat.

William “Coach” Jeffery gets us ready for the back-to-school season by reflecting on a life of readjustment and learning as he overcame childhood dyslexia, struggled through college, aspired to be an NBA coach, brought technology integration to a low-income school district, and so much more.

Lisa Highfill shares stories about two remarkable accomplishments: a teaching tool called HyperDocs and creating a district-wide Virtual Academy.

Rachelle Dené Poth discusses the pandemic's effect on EdTech, the human side of artificial intelligence, and what product developers should know about their market.

Rebecca Shaddix looks at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.

Quenton "Q" Cook speaks to building supportive community relationships through SMS, the importance of instant communication for school safety and addressing inequity at a district level.

Clara Galan, who leads educator community programs in product marketing at Adobe for Education, talks about community, creativity, and technology's role in both.

Jose Vilson discusses mathematics as a key to social justice, the stories that people need to tell, hear, and read, and what's possible in education when everyone's humanity counts.

Steven Anderson, a thought leader in EdTech and educational transformation, discusses strategies for the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.

Shana Bull and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.