In this episode of All Things Marketing and Education, Elana sits down with Tatum Moser, Founder and Principal Consultant at EdSense Marketing and Co-Founder of Mindly Games. Tatum’s unique path through education gives her this awesome combination of education, EdTech, and search engine optimization (SEO).
During this conversation, Tatum offers us a crash course in EdTech SEO — and before you get concerned that this may be overly technical, Tatum has a beautiful way of breaking this all down in such an easy-to-understand way. She talks about practical ways to leverage SEO in your daily marketing and content efforts; specifically, we talk about tips on improving your SEO health score by conducting keyword research, optimizing user experience, and using some cool SEO tools.
SEO isn’t always easy, but if done right, it will completely change the way you approach your content strategy — and Tatum is exactly the right person to help you start your jouney. Enjoy!
Questions Covered:
What is SEO? And what role does it play in EdTech?
What are some things EdTech brands can do to understand their SEO health score and ways to improve their SEO?
What is an SEO health score, and how do you identity common errors?
What role does Content Marketing play in SEO?
Closing Q: What’s something you’ve read or watched recently that inspired you?
Here's the full transcript of Tatum’s podcast episode.
Resources Mentioned in this Episode:
Mindly Games: math games that help kids build confidence and stay excited about learning math
EdSense Marketing: a global marketing agency where Tatum is the Founder and Principal Consultant.
EEAT (experience, expertise, authoritativeness and trustworthiness): this concept Tatum mentioned is not a ranking factor, but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG).
SEO tools mentioned:
Do Your Lessons Love Your Students? by Mariah Rankine-Landers and Jessa Brie Moreno: a book Tatum found inspiring
Get in touch with Tatum: LinkedIn
Get in touch with Mildly Games: LinkedIn
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Tatum Moser, guest
Tatum Moser is currently the Founder and Principal at Moser Consulting Solutions and a Co-founder at Mindly Games. At Mindly, she is one of four co-founders and responsible for all of the educational components of their product as well as business administration and marketing. Before her work as a consultant and co-founder, she served as the Vice President of Content and Curriculum at Education.com. During her time as an educator, she held teaching, research, and leadership positions in Oakland and Berkeley Unified School Districts for more than a decade.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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