In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.
As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they get into busting some common EdTech marketing myths, such as, “starting with a freemium model is a sure way to guarantee B2B sales,” or “once I sell to a school, they’ll probably always use my product.” They also explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.
You might remember Lawrence from our last episode with him, where we covered the challenges of EdTech go-to-market strategies.
Lawrence doesn’t sugar coat things or hold back — we appreciated his candid tone backed by years of executive experience. Enjoy this episode!
Myths Busted:
Education marketers can sell to one decision maker.
Freemium models guarantee B2B sales down the road.
You can sell or market your EdTech product at any time of the year.
Once you are adopted by a school or district, churn is low.
Resources Mentioned in this Episode:
Intangibles of Building your GTM Strategy: a Bloqq resource that emphasizes the importance of developing a sustainable and scalable business using proven strategies.
Robert’s rules of order: a system of rules that determine the order of school board meetings and might help you decode some of the conversations.
Crafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence Korchnak - A related podcast episode.
The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix - A related podcast episode.
Get in touch with Bloqq: Website | Facebook | Twitter/X | LinkedIn | Instagram
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Lawrence Korchnak, Guest
An experienced C-suite business and non profit executive bringing over 25 years experience leading people, departments, and organizations toward stability and growth. Throughout his career, Lawrence has been consistently drawn to and effectively led new product and organizational growth.
Since founding BLOQQ Lawrence has led market entry, B2B channel development, revenue strategy and management, and CEO advisement projects. Lawrence is a believer in first principle problem solving, seeking to understand first, and collaborative solutions.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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