In this episode of All Things Marketing and Education, Elana Leoni sits down with Austin Rhodes, the president and co-founder of Rhodes Branding, a K-12 marketing communications agency. Together, they explore the world of branding in the education industry and delve into what it means for educators and EdTech brands to create and invest in their own brands. With Austin's extensive experience with branding and family history with education, they discuss the indicators of a successful brand in education and the mindsets that education brands can set while approaching their branding conversations. Join them as they unpack the nuances of branding efforts and their significance in the education landscape.
Here's the full transcript of Austin’s podcast episode.
![Quote from Austin: "A lot of folks think that they can change their logo and that all of their problems will go away. That's a pipe dream. [Branding] really boils down to leadership and culture."](https://images.squarespace-cdn.com/content/v1/5be6597596d45571b89f4fde/473fbd38-195b-4db9-9623-750126d4c4b7/Austin-quote)
Resources Mentioned in this Episode:
Productive Disruption: a podcast by the Rhodes Branding team
Get in touch with Austin: Email
Get in touch with Rhodes Branding: Twitter | LinkedIn | Website
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Austin Rhodes, Guest
Austin Rhodes is a driven entrepreneur and problem solver with a passion for improving the education system. As the co-founder of Rhodes Branding, a K12 marketing and branding agency, he has dedicated himself to creating inclusive and culturally relevant campaigns that address the diverse needs of students, educators, and communities. With a focus on excellence and growth, Austin and his team aim to cultivate a culture of competition that drives positive change in education. Throughout his career, he has demonstrated a commitment to innovation, kindness, and success, and is dedicated to making a lasting impact in the world of K12 education.
In addition to his work at Rhodes Branding, Austin Rhodes is also a successful early-stage investor. He has invested in over 12 businesses, using his expertise and business acumen to identify and support promising startups and entrepreneurs.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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