Volume 33
I've been fortunate to spend 16 years in EdTech. What keeps me excited to continue to devote my career to this industry? Quite simply, the teachers. Many may cite the impact on students, and while, of course, that's important to me, it's the teachers who have my heart and have fundamentally altered my life trajectory.
Teachers wield a power like none other in our lives. Teaching is the profession that creates all other professions. The average teacher affects over 3,000 students during their career, and 83% of students say teachers have boosted their confidence and self-esteem (Source: NCES).
Like many of you, a lot of who I am and what I do is because of one passionate teacher who took the time to believe in me. I'll never forget how my fourth-grade teacher, Mr. Follett, would look at me with a hint of challenge and intense belief in his eyes when he asked me to do something. I tear up even now writing this because it had such a monumental impact on a kid who was on a path full of self-doubt, non-belief, and apathy. Every time I pick up an interesting rock, identify a bird call, or figure out a challenging problem, I think of Mr. Follett and how my life would be fundamentally different if I didn't have his positive influence on me.
In my role at LCG, I'm lucky to talk to and hear from teachers every single day. Teachers are some of the most humble, dedicated, passionate, curious, and inspiring humans I've ever met. Ask a teacher to get something done with little time, no budget, and a mountain of challenges, and before you’ve finished asking, they'll already be halfway through the task. Their humor, grit, and intelligence are something I aspire to.
As May draws near, I urge you to do whatever you can to celebrate the remarkable humans that teachers are. Explore our gift guide for thoughtful appreciation ideas, and check out our popular post on what EdTech brands should try to avoid for Teacher Appreciation Week.
And because we like to always lead by example, our Foundation is donating over $25,000 directly to teachers in the Latinos for Education teachers in honor of Teacher Appreciation Week.
Take care,
Elana
PS: If you're an educator reading this, reply to this email for a token of appreciation from our Foundation.
Updated 🌟 The Extended EdTech Marketer's Planner
Download our newly-updated Extended Planner to help you easily create marketing and content plans that generate leads. It includes proven templates, strategies, editable calendars, and more that save countless hours of planning time.
Crafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence Korchnak (podcast)
Decoding the National EdTech Plan: A Conversation with Kristina Ishmael (podcast)
Timely ⏰ Q2 2024 Spring Events, Conferences, and Birthdays in Education (blog post)
Popular 💕 The Role of Student Voice in K-12 Educational Reform: A Conversation with Milton Chen (podcast)
Marketing + Community:
An Ed-Tech Venture Funding ‘Collapse’ During Q1 of 2024 - EdTech Market Brief
LinkedIn Newsletter Best Practices for Success (Do's & Don'ts) - Judi Fox
AI Accessibility Toolkit - Accessibility Deck
Accessibility Tools For Designers + Guidelines To Follow - Lemonly Infographics
How To Use Testing To Create a Competitive Advantage - Content Marketing Institute
The 2024 Influencer Marketing Benchmarks Report - Sprout Social
Education
How Do Education Leaders Know if an Edtech Tool is Likely to Work? - Digital Promise
The AI Act is done. Here’s what will (and won’t) change - Technology Review
Redesigning High Schools: 10 Features for Success - Learning Policy Institute
What Do We Gain and Lose When Students Use AI to Write? - EdSurge
‘It Terrifies Me': Clinical Psychologist on Tech Overuse in the Age of AI - EdWeek
27 Super-Smart, Teacher-Tested Closing Activities - Edutopia
Contract - Social Video Maker/Curator - George Lucas Educational Foundation / Edutopia
Presenter - EduMatch
Senior Associate, Professional Development - Springboard Collaborative
Customer Success Manager, Low Touch - ParentSquare
Associate - Whiteboard Advisors
Special Education PD Designer - Goalbook
Strategic Sales Executive in Education - US, West Coast - Wonder Workshop
Team Lead, Field Marketing - SchoolStatus
Director, Brand and Buzz - NoRedInk