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EdTech Marketing Agency

services
Services Overview
Community
Social Media
Clients
Cool Stuff
Blog
Downloads
Newsletter
Podcast
team
Team LCG
Join our team
contact
April 24, 2025
Jordan Moldenhauer
How to Build Smarter EdTech Marketing Plans in ...

EdTech leader Hallie Smith shares honest, tactical tips for marketing with educators, navigating AI shifts, and avoiding common mistakes.

Jordan Moldenhauer
April 6, 2023

Collaboration and Empathy in Higher Ed Leadership: A Conversation With Dr. Bridget Burns

Jordan Moldenhauer
April 6, 2023

As the CEO of The University Innovation Alliance, Dr. Bridget Burns sits down to discuss what it means to collaborate, how to best serve any kind of audience, and some basic ways in which the EdTech industry could be more responsive to its market.

Tagged: podcast

Jordan Moldenhauer
March 9, 2023

ChatGPT and AI in EdTech: A Conversation With Tony Wan

Jordan Moldenhauer
March 9, 2023

Tony Wan, Head of Platform for Reach Capital, discusses the perks and pitfalls of ChatGPT, the expanding role of artificial intelligence (AI) in EdTech, and how the market is shifting in 2023.

Tagged: podcast

Jordan Moldenhauer
March 2, 2023

Social Media Marketing Before, During, and After EdTech Conferences: A Conversation With Hillary Trussell

Jordan Moldenhauer
March 2, 2023

LCG Social Media Lead Hillary Trussell and CEO Elana Leoni, sit down to share best practices for using social media to leverage EdTech companies' presence at education conferences. They explore what to do before, during, and after the conference.

Tagged: podcast

Jordan Moldenhauer
February 16, 2023

Transitioning From Teaching to EdTech: A Conversation With Eman Haggag

Jordan Moldenhauer
February 16, 2023

Eman Haggag, Program Manager at Meta, shares what it means for teachers to broaden their impact, how to reframe a strong skill set to be relevant for a different industry, and how EdTech companies can better use the perspectives of educators who want to join their ranks.

Tagged: podcast

Jordan Moldenhauer
February 7, 2023

In Pursuit of Instructional Equity: A Conversation With Dr. Erika Tate

Jordan Moldenhauer
February 7, 2023

Dr. Erika Tate, founder of Loravore® Professional Learning and high-energy host of Remix EQ Live, defines instructional equity, suggests how to approach a society-wide problem on a classroom scale, and talks about the rewards and challenges of using EdTech tools in this work.

Tagged: podcast

Jordan Moldenhauer
January 18, 2023

Professional Learning and Teacher Agency: A Conversation With Lisa Schmucki

Jordan Moldenhauer
January 18, 2023

This week, we sit down with Lisa Schmucki, founder and CEO of edWeb.net, an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa discusses professional learning, teacher voice and choice, and EdTech's role in helping educators grow.

Tagged: podcast

Jordan Moldenhauer
December 20, 2022

Embracing Creativity to Make Work That Matters: A Conversation With Sam Seidel

Jordan Moldenhauer
December 20, 2022

Sam Seidel, an internationally known educator, speaker, and author, and the K12 Lab Director of Strategy + Research at Stanford's d.school, sits down to talk about creativity, hip-hop culture, strength through vulnerability, and the joyful feedback loop of self care and inspired results.

Tagged: podcast

Jordan Moldenhauer
November 28, 2022

Audience-First Marketing: A Conversation With Haris Alisic

Jordan Moldenhauer
November 28, 2022

Haris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.

Tagged: podcast

Jordan Moldenhauer
November 10, 2022

Trust and Security in EdTech: A Conversation With Emily McDonnell

Jordan Moldenhauer
November 10, 2022

Emily McDonnell, VP of Trust and Safety at Remind, sits down to talk about the Safety by Design principle, just what the heck that privacy page on the website actually means, the future of trust and security, and why communication around these issues is so critical for everyone.

Tagged: podcast

Jordan Moldenhauer
October 28, 2022

Content Marketing for EdTech: A Conversation With Annie Teich

Jordan Moldenhauer
October 28, 2022

A highly regarded writer and EdTech industry marketing communications specialist, Annie Teich sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices.

Tagged: podcast

Jordan Moldenhauer
October 17, 2022

Business-to-Education (B2E) Marketing Best Practices: A Conversation With Charlene Blohm

Jordan Moldenhauer
October 17, 2022

Charlene Blohm, CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more.

Tagged: podcast

Jordan Moldenhauer
October 11, 2022

Retaining Teachers and Designing Valuable EdTech Products: A Conversation With Adina Sullivan-Marlow

Jordan Moldenhauer
October 11, 2022

Adina Sullivan-Marlow sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pathways in education that few know about, and how districts and administrators could better serve the diverse workforce that our students need.

Tagged: podcast

Jordan Moldenhauer
October 6, 2022

Critical Skills for Critical Times: A Conversation with Laura Thomas

Jordan Moldenhauer
October 6, 2022

Laura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.

Tagged: podcast

Jordan Moldenhauer
September 29, 2022

EdTech Conferences Beyond the Booth: A Conversation With Joyce Whitby

Jordan Moldenhauer
September 29, 2022

Joyce Whitby, a veteran industry marketing consultant, sits down to talk about ground zero for market-to-community interface: education conventions, specifically speaking to making sales at conventions and

Tagged: podcast

Jordan Moldenhauer
September 15, 2022

EdTech, Cybersecurity, and All Things Data: A Conversation With Susan Bearden

Jordan Moldenhauer
September 15, 2022

Susan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning. Here are a few of our favorite moments from this conversation.

Tagged: podcast

Jordan Moldenhauer
September 8, 2022

STEM Education in a Post-Pandemic World: A Conversation With Daylene Long

Jordan Moldenhauer
September 8, 2022

As the founder of Catapult X, a STEM education industry market and product development company, Daylene Long shares her thoughts on current STEM trends, student confidence, equity in teaching, and the future of STEM education. Below are some of the highlights of this chat.

Tagged: podcast

Jordan Moldenhauer
August 30, 2022

A Back-to-School Pep Talk: A Conversation With William "Coach" Jeffery

Jordan Moldenhauer
August 30, 2022

William “Coach” Jeffery gets us ready for the back-to-school season by reflecting on a life of readjustment and learning as he overcame childhood dyslexia, struggled through college, aspired to be an NBA coach, brought technology integration to a low-income school district, and so much more.

Tagged: podcast

Jordan Moldenhauer
August 16, 2022

Where EdTech Meets Pedagogy: A Conversation With Lisa Highfill

Jordan Moldenhauer
August 16, 2022

Lisa Highfill shares stories about two remarkable accomplishments: a teaching tool called HyperDocs and creating a district-wide Virtual Academy.

Tagged: podcast

Jordan Moldenhauer
August 11, 2022

Artificial Intelligence in Post-COVID Education: A Conversation With Rachelle Dené Poth

Jordan Moldenhauer
August 11, 2022

Rachelle Dené Poth discusses the pandemic's effect on EdTech, the human side of artificial intelligence, and what product developers should know about their market.

Tagged: podcast

Jordan Moldenhauer
August 4, 2022

The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix

Jordan Moldenhauer
August 4, 2022

Rebecca Shaddix looks at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.

Tagged: podcast

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