Edtech Marketing Services

Our passion lies in partnering with education brands to connect authentically to their audiences.

We are an edtech marketing agency that helps you grow your social media presence organically, build vibrant communities of your users and buyers, and create great content that can help you build a relationship of trust and value with your audience in a consistent way.

 

Social Media for EdTech

Our CEO grew the presence of one of the biggest education brands on social media and we have the pleasure of partnering with many EdTech and education organizations (B2B and B2C). We now have two services to choose from:

Full Social Media Management where we do everything for you!

Social Media Coaching Services where we train your internal team and give them a customized playbook to help them reach their goals.

 

Community Building for EdTech

We conduct workshops, work alongside you to develop an ongoing strategy, and support and guide your community-building efforts.

Learn more

 

Content Marketing for EdTech

Content marketing can transform your brand from a vendor to a thought leader; we’re talking about a brand that consistently delivers value to its audience.

Our services include:

  • Whitepapers, ebooks, blogs, lead magnets, content optimization, and/or infographics

  • Six and twelve packs of blog posts

  • Email newsletter production

  • Podcast strategy and production

Learn more

 
 

"I had the pleasure of working alongside Elana during her career at Edutopia, so I jumped at the chance to have her guide the growth of the Insight Advance community. Elana and the LCG team not only provided proven strategies to improve our social media presence, they also rolled up their sleeves to help us implement them. They also helped us create valuable ebooks on feedback and instructional coaching. Thanks to their work, we’re now one of the most engaged brands of our size in K-12 education, participating in authentic conversations with influencers and our target audience daily.”

Don Rescigno
President, Insight Advance

 
 

A La Carte Services

While most of our services require a six-month minimum commitment and work best with a long-term relationship with our team, this is a great way to experience our services with a lower commitment.

 
 

  • We are passionate about good design, and we believe that a carefully crafted design can transcend mediums and spur action. To that end, we love creating style guides (including extensions for social media), providing overall graphic design services for print and web and delivering photo editing curation services.

  • Headed to a conference or just want to look like your brand is there? We can craft social posts in real-time to ensure we’re capturing the live pulse of the conference. We can also recommend innovative ways to capture video and pictures or if we’re there, we can do it for you!

  • Do you run many paid social media ad campaigns? Does your agency (or your internal team) not have the capacity or expertise to manage all of the replies, questions, and comments? We craft an engagement strategy that your team approves and then manage all of your comments for you!

  • Always had a podcast on your bucket list of content that you’d like to create? Our team can help strategize with you to craft the perfect podcast for you AND we can help produce all of the episodes for you! Includes podcast editing, and show notes and transcript creation.

 

  • How do you really know if your product, programs, and/or initiatives are really making the impact you desire? Our independent research and evaluation team can perform random control trials (RCTs) and analyze large data sets for correlations/causations.

    We also design and implement evaluation programs with customized methodologies to fit the unique needs of your projects. We offer:

    -Classroom observations
    -Data analysis
    -Focus groups (in-person and virtual)
    -Interviews with stakeholders
    -Perception surveys (student or adult-focused)
    -Persona and profile development
    -Classroom observations
    -Theory of change/action metrics and evaluation
    -Whitepaper + case study production

  • Do you have a community but you’re not sure how strong it is? Or where you need to improve? We’ll administer and evaluate a Sense of Community Survey for you and present our findings, as well as take time together to brainstorm recommendations.

  • There’s so much that you can do (and need) as your brand continues to grow its social media presence. We offer a variety of services that help you meet your evolving needs and build internal capacity and knowledge to stay competitive in an ever-changing social media environment.

    We offer:

    • Creation of social media guidelines for employee handbooks

    • Employee training and on-boarding

    • Recruiting services

    • Social media crisis policies and procedures

    • Social media training for executives

    • Social media educational webinars and working sessions.

  • Video is one of the most engaging content types in the digital space. Your audience loves it because it is easy to digest, often entertaining while informative, and easily shared. Our expert video production team is passionate about education and can produce beautiful videos on a budget. We create campaign videos, micro-videos for social media (see this example), animated videos, testimonial videos, and much more. Alternately, we can simply just cut your long-form existing videos for social.

 

Note: Our services related to social media are only offered to our current social media clients.