In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.
Lawrence guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels. He sheds some light on the seasonality and Budget Cycles in Education and don't’ miss the end of our chat, when Lawrence throws down some really candid pieces of wisdom. we talk about some important intangibles on Building an EdTech Go-to-Market Strategy.
For any EdTech marketers, but especially those who are new to the EdTech industry or the marketing profession, this episode will help set a solid foundation for your next go-to-market campaign.
Questions Covered:
Why develop a Go-To-Market Strategy and let’s even back up and define what a typical EDTech GTM strategy is and looks like?
What are some key questions for success in building your startup in a crowded, bureaucratic, and complex marketplace?
What are some of the things that you turn to to fill your cup?
Resources Mentioned in this Episode:
Intangibles of Building your GTM Strategy: a Bloqq resource that emphasizes the importance of developing a sustainable and scalable business using proven strategies.
Robert’s rules of order: a system of rules that determine the order of school board meetings and might help you decode some of the conversations.
The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix - A related podcast episode.
Get in touch with Bloqq: Website | Facebook | Twitter/X | LinkedIn | Instagram
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Lawrence Korchnak, Guest
An experienced C-suite business and non profit executive bringing over 25 years experience leading people, departments, and organizations toward stability and growth. Throughout his career, Lawrence has been consistently drawn to and effectively led new product and organizational growth.
Since founding BLOQQ Lawrence has led market entry, B2B channel development, revenue strategy and management, and CEO advisement projects. Lawrence is a believer in first principle problem solving, seeking to understand first, and collaborative solutions.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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