Lawrence Korchnak guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels.

Kristina Ishmael discusses the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024. and how you can use it whether you’re an educator, administrator, or EdTech professional.

Milton Chen explores the role of experiential learning, project-based education, and workplace experiences in shaping students' futures, advocating for a more holistic approach to education that extends beyond traditional classrooms.

Thor Prichard, President & CEO at Clarity Innovations, discusses the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s point of view.

Miriam Romais discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses misconceptions about news literacy and highlights the role of critical thinking in evaluating information.

Henry J. Turner delves into the intricacies of education leadership, discussing his priorities for the school year, how he selects specific EdTech products, and whether these priorities evolve annually.

Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin, gives insights into the history of plagiarism and the need for plagiarism detection to academic integrity in the world of AI today.

Shelby Danks delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and implementation.

Shawn McCusker shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact.

Dan O’Reilly explores the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space.