Growing an active presence on social media organically, without relying on paid social media advertising, is something that every brand should consider, but it’s not something that you should step into without making a commitment. Social media is a marriage where you commit to your audience to not only show up consistently but also to provide things that will help them.
Using the right hashtags on Twitter can dramatically increase the reach and engagement of your tweets. In education, there are thousands of hashtags being used every day on Twitter and they’re changing every day. With so many hashtags, figuring out which hashtags to use and when to use them can be daunting. To help, we created this list of education hashtags with the highest reach.
Just like everything with social media, hashtag best practices for each social media channel change constantly. We’ve gathered the most up-to-date research, especially for Twitter, and also provided some helpful ideas for creating hashtag strategies.
Do you know how to measure your performance on Twitter? Are certain metrics more important than others to you? How do you even know what all of the data mean? If you have any of these questions, you’ve come to the right place. In this post, we’ll tell you which Twitter metrics matter the most, how to derive insights from tracking the right data, and how to use those data to optimize your Twitter programming strategy.
We’re not saying your social media banners should be that annoying jazz-hands type of pop, but they should be unique to your brand and ideally turn a head or two to help you stand out from the crowd. You should make your banners captivating, exciting, and tell a story -- all in a simple, mobile-friendly way.
I’ve outlined some best practices that can give you helpful ranges for social media post frequency. Something to keep in mind: Since we are marketers that work with education brands, these recommendations are specifically for education brands that talk with educators, administrators, and parents.
This might seem like an obvious or even unimportant task, but the more information you include in your profile, the higher your reach will be. This activity is as simple as it is important.
Our CEO, Elana Leoni (@elanaleoni) was recently a guest on a Twitter chat called, “InTheSpotlight” with the #Digital360Chat. The moderator, Bernie Fussenegger (@B2the7) asked her seven career questions about her professional journey, along with some education-specific questions. We’ve provided a recap below!
We see many brands launch a new piece of content or product line and then only Tweet about it once. Within seconds, after the countless hours they spent creating these resources, their promotion is done. Creating a complete promotional campaign strategy takes time and talent, and that’s not always readily available.
These five simple tips can help you up your social media branding game, making your Twitter profile stand out from the crowd.
