Turn Every EdTech Conference Into Your Next Lead-Gen Channel

 
 

Get the social media playbook that helps EdTech brands and educators build real connections, in person and online, before, during, and after every conference.

What's inside:

Before: Build buzz ahead of the event, from social bios and CTAs to conference hashtags and pre-event outreach.

During: Keep the momentum onsite with content that captures the moment and gets attendees sharing right alongside you.

After: Turn conference conversations into lasting connections, leads, and content that keeps working long after you leave.

Built from years of running conference social strategy for EdTech brands and vendors, this checklist skips the theory and gets straight to the moves that generate real interest at your booth, on the show floor, and in your feed.

     

    Frequently Asked Questions

    • EdTech brands, marketers, and vendors preparing for an in-person or hybrid education conference who want a repeatable social media plan instead of improvising onsite.

    • Every tactic in the checklist works whether one person manages your social media or you have a full team behind you. We flag which tips call for extra hands, like running a giveaway.

    • The tactics apply to any EdTech conference, regional or national, in person or virtual.

    • Start with the "Before" section. Even a handful of pre-conference posts build momentum ahead of the event, and you can layer in "During" and "After" tactics whenever your team has room.

    • You will get the checklist and occasional resources from our marketing newsletter. A sales conversation only happens when you decide you want one.

    • Please do. Share it with anyone on your team who touches social media, and reuse it for every conference on your calendar this year.